Want to blog regularly in your business but are struggling to get it done? If your words don’t pour easily onto the page then I have two suggestions for you:
- Outsource your blogging and get it done with ease
- Practise blogging regularly with an established routine and improve over time
If you choose the first option, great. View our copywriting packages here.
If you’re leaning towards the second, here are some tips:
1.) Fill out a content calendar with actual deadlines
Content calendars are great for getting all your ideas down onto the page and mapping out what you want to say over the coming months.
You can download our free content calendar here.
Don’t forget the purpose of everything you write when you map it out – as in, what do you want the content to achieve? While it can be easy to want more sales, think in terms of how you intend to help your readers with your blog post. Because being generous with your knowledge is what will lead to more sales in the long-term.
But I digress.
Makes sure you map out a content calendar with deadlines. And then stick to them. If you struggle to stick to deadlines, get an accountability partner, or tell yourself you’ll donate $10 to your favourite charity every time you miss the deadline.
Whatever the bargain – stick to it if you want to see results.
2.) Figure out the best time of day (or month) for you to write
When are you best in your creative flow? Early morning? Or late evening? For most of us, it’s not the mid-afternoon slump. But whenever is your best time of the day to shine, embrace this productivity period and write your blog then. You’ll need your brainpower, so there’s no point being tired as it’ll be a struggle to get the words down.
Sometimes you might find you have a productive period within the month where you feel like you’re on fire. Embrace this, and potentially write four posts in a day – one month of content sorted and you won’t have to think about it again!
Make sure you take this time to write seriously, and block it out in your calendar as an actionable step you plan to take in your business. This way, no one can book out this time in your diary and you’ll be forced to focus.
3.) Writer’s block is a myth
Don’t make excuses for why you can’t write today. You can write – every day. If you’re struggling, don’t overanalyse what you’re writing, just get the words out. You can always go over the top of the content on another day and improve it so it sparkles.
If you’re struggling to think of topics to blog about, consider the questions your customers have asked you lately – is there something you’ve been asked repeatedly? Then write a blog about that.
Or consider your social media posts that have seen success – is there any way you can expand on these a little more in a blog post?
Why not think of the latest trends in the industry and blog about that?
There’s always something to write about. Writer’s block is just an excuse. And if you continue to write content with value, it will continue to be read.
4.) Change your scenery
If you always work from your office but you want to get those creative juices flowing, maybe mix it up a little. Head to the library or grab a coffee at your favourite cafe and see if it inspires you to write more intensely for longer periods.
Getting away from places we can feel stagnant can sometimes spark some inspiration. Even sitting on a park bench and jotting some notes in a journal while you listen to the birds in the trees can give you the time and space to come up with new ideas.
If you feel stuck in a writing rut, take a break from the routine and head out for a walk and get amongst nature. Or chat about your writing with a friend or colleague who can provide you with some feedback and even provide you with a different perspective to add to the blog.
5.) Find your tribe
Bouncing ideas off other business owners can be a great way to find the motivation to write. If you can, find another business owner who wants to work on their blogging and you can share ideas. They don’t have to work in the same industry as you – in fact sometimes if they don’t work in the same industry it can be more beneficial because they might come up with ideas you’d have never thought of.
Schedule in a fortnightly catch up where you plan to share your latest blog post and get feedback on your writing. At the very least, this will set you a hard deadline to work towards, where you know you can’t turn up empty handed.
Ready to write?
It’s time to quit the excuses and pick up the pen.
Writing does get easier – but like with anything, it take practise to write with ease.
