We’re Carmen and Dave.


We believe in the power of storytelling to change the world.


We’re here to tell your business’ story with clarity & consistency so you can connect with your customers and sell more.

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As Seen In :

Content writers who share your story

Uncover your business’ story

Every business has a story to tell. Drawing upon our professional expertise as journalists, we sit down with you to discover your narrative so we can share it in a way that deeply connects with your ideal customer.

Create content

that shines

Our copywriters craft compelling content that expresses your ideas and reflects your business’ values. Whether it’s content for a new website, email marketing, or copy for a course launch, our writing will make you stand out.

Copy that converts

We don’t simply write your copy – we consider the entire customer journey. By identifying your business’s goals and purpose, we craft words that deeply resonate with your audience. This connection leads to conversions, in other words – SALES.

Content writers empowering you to tell your stories.

We are passionate about passing on our storytelling knowledge so that you can tell your own stories in a way that makes an impact. Whether you are based in Joondalup, or elsewhere in Western Australia, our copywriting services can help your business.

Our Committed Creative course shows you how to craft engaging stories, get them in front of the right audiences, and launch your business. If you want to build the creative business of your dreams, then this is the course for you.

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Our services

Check out our portfolio

Workshed Mosaics logo
Vistatec logo
Winning strategies logo


Carmen is an absolute delight to work with! She has helped me refine my business mission and values, develope content for my website and company brochure, and recently helped me write a finalist application for the City of Wanneroo Business Awards! She has been awesome every step of the way, from helping me develop my ideas to understanding my writing style and producing written content that is just what I wanted and more. She has not only taken the stress out of writing for me, but has also helped me develop my business and articulate my true vision. Thank you Carmen!

Susannah PiekFounder, Santosha Bookkeeping

Carmen did amazing work for us on the Faculties and Schools web project at the University of Western Australia. She shaped websites in a way that would have not otherwise been possible. She was a huge help to the team with her positive, can-do attitude and her seemingly never-ending patience and perseverance.

Kirsten HyamEditor, University of Western Australia

Carmen and Dave are both talented and professional. In working with myself and clients, their experience and insight come through in capturing and creating targeted messaging. In addition they are pleasant and enjoyable to work with. I highly recommend them!

Cynthia MackeyFounder, Winning Strategies LLC

We used Red Platypus for our app's media release. Within 24 hours they had created three different publications for differing audiences, and also provided us with invaluable advice and strategies for getting them in front of the right people. Needless to say, our story was picked up by major television and newspapers across our city, and gave us exactly the coverage we were looking for. A perfectly executed media release!

Tyson StolarskiCo-founder, Cheersy

Meet the content writers



David is one of Australia’s top writers with more than fifteen years experience as a journalist for media outlets including the BBC and Fairfax Media.

In his spare time, he writes novels and his literary skill saw him shortlisted for The Australian/Vogel’s Literary Award in 2017. His debut novel, Locust Summer, published by Fremantle Press, is due to hit the stores in June 2021.

With a foundation of studies in Broadcasting at the prestigious Western Australian Academy of Performing Arts (WAAPA), David built a career as a reporter for radio, TV and online news services in regional Australia before moving to London to work for Al Jazeera, Sky News and BBC World.

After reporting on the world for so long, Dave decided he needed to see more of it with his own eyes and so quit his day job to work on creative projects from all four corners of the globe.

After travelling and working remotely for seven years, he has settled in Perth, Western Australia, with Carmen and their two daughters.



After knocking down the door of her local newspaper fresh out of university and not taking no for an answer, the editor-in-chief created a cadetship program with Carmen as the first cadet.

Twelve months later she left Australia for the UK and for nearly five years she worked as a writer, senior journalist and editor, working her way up the career ladder writing for business magazines and websites.

In 2012, she joined creative agency Southerly (now Spoon) where she became an account manager, helping clients such as Shell and the Royal Bank of Scotland to form effective content. She led the video team, writing client scripts and producing videos. She also compiled the company’s social media strategy during her time with the agency.

Deciding there was too much of the world left to explore, Carmen left the UK with Dave and travelled for seven years while producing content for clients between hikes to Machu Picchu, scuba diving in the Caribbean, and driving around Australia in a caravan.

Their duo has grown to four with the addition of daughters Ruby and Brontë to their family.