Hi!
We’re Carmen and Dave.
We believe in the power of storytelling to change the world.
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Content writers who share your story
Uncover your business’ story
Every business has a story to tell. Drawing upon our professional expertise as journalists, we sit down with you to discover your narrative so we can share it in a way that deeply connects with your ideal customer.
Create content
that shines
Our copywriters craft compelling content that expresses your ideas and reflects your business’ values. Whether it’s content for a new website, email marketing, or copy for a course launch, our writing will make you stand out.
Copy that converts
We don’t simply write your copy – we consider the entire customer journey. By identifying your business’s goals and purpose, we craft words that deeply resonate with your audience. This connection leads to conversions, in other words – SALES.
Content writers empowering you to tell your stories.
We are passionate about passing on our storytelling knowledge so that you can tell your own stories in a way that makes an impact. Whether you are based in Joondalup, or elsewhere in Western Australia, our copywriting services can help your business.
Our Committed Creative course shows you how to craft engaging stories, get them in front of the right audiences, and launch your business. If you want to build the creative business of your dreams, then this is the course for you.
Testimonials
Meet the content writers
David is one of Australia’s top writers with more than fifteen years experience as a journalist for media outlets including the BBC and Fairfax Media.
In his spare time, he writes novels and his literary skill saw him shortlisted for The Australian/Vogel’s Literary Award in 2017. His debut novel, Locust Summer, published by Fremantle Press, is due to hit the stores in June 2021.
With a foundation of studies in Broadcasting at the prestigious Western Australian Academy of Performing Arts (WAAPA), David built a career as a reporter for radio, TV and online news services in regional Australia before moving to London to work for Al Jazeera, Sky News and BBC World.
After reporting on the world for so long, Dave decided he needed to see more of it with his own eyes and so quit his day job to work on creative projects from all four corners of the globe.
After travelling and working remotely for seven years, he has settled in Perth, Western Australia, with Carmen and their two daughters.
After knocking down the door of her local newspaper fresh out of university and not taking no for an answer, the editor-in-chief created a cadetship program with Carmen as the first cadet.
Twelve months later she left Australia for the UK and for nearly five years she worked as a writer, senior journalist and editor, working her way up the career ladder writing for business magazines and websites.
In 2012, she joined creative agency Southerly (now Spoon) where she became an account manager, helping clients such as Shell and the Royal Bank of Scotland to form effective content. She led the video team, writing client scripts and producing videos. She also compiled the company’s social media strategy during her time with the agency.
Deciding there was too much of the world left to explore, Carmen left the UK with Dave and travelled for seven years while producing content for clients between hikes to Machu Picchu, scuba diving in the Caribbean, and driving around Australia in a caravan.
Their duo has grown to four with the addition of daughters Ruby and Brontë to their family.