creative content

What not to do when crafting an e-newsletter

So, you’ve finally got some subscribers for your company newsletter. Problem is, you haven’t actually created an e-newsletter before and you have no idea where to begin. It’s important that you give a lot of consideration to what you’re going to put into your e-newsletter, as research shows a great e-newsletter can lead to sales. In 2013, 44% of email recipients bought at least one item because of a promotional email they received. So the pressure is on to get…

Read More

What is inbound marketing?

Inbound marketing might sound like two buzz words but it’s something you should know about if you don’t already. Wave goodbye to the traditional ‘in-your-face’ advertising because this is effective no longer. How often do you receive pamphlets in the post trying to sell you something you’re not interested in, meaning you ditch it straight into the bin? Or you might be watching TV and a car ad comes on – you’re already happy with your car – so you…

Read More