What if your website attracted thousands of people each month, increased your profits and put you ahead of your competitors?
All of this – rather than having a business blog that is read solely by your mum.
Does this sound familiar?
Pulling your hair out while trying to come up with new blog content each week.
Promising you’ll write regularly, even if it’s just once a month, but you’re struggling to hit that milestone.
Feeling like you’re crafting interesting content but that it needs an extra polish to make it shine.
Wanting to attract eyeballs to your blog, but you feel like no one is looking, let alone reading.
Does any of this sound like you? If so – great. You’ve come to the right place.
The truth is, a good blog doesn’t come overnight. It takes work and persistence, but if you’re willing to put in the hard yards, it will come.
But don’t waste your time putting in the effort without seeing the results you deserve. If you want to have the blog and the audience you deserve, you need a new approach.
We want you to imagine having a place to post where your ideas flow. Where you spend less time on your blog, but get better results.
This is where we come in.
We have created a course to help your produce a blog that people turn to when they need advice. One customers seek out when they want to know what to do next and how to do it.
And best of all, through our course you can grow your blog in an ORGANIC way, without ads – simply through thoughtful content.
Introducing Red Platypus’ business blogging course
Discover ALL the techniques we’ve used to help our clients achieve business blogging success, all the while growing their online audience.
And best of all, we will show you how to attract the RIGHT kind of customer – customers who will be actively engaged in your business and who will want to buy from you.
Who we are
Let’s introduce ourselves. We are Carmen and Dave, a married couple, who have collectively more than two decades working in the writing industry.
As trained journalists, we have worked for a number of big name news outlets like BBC World, ABC News, Al Jazeera, NewsCorp and Fairfax.
After leaving the news world, we became copywriters, working for big businesses like Shell, the Royal Bank of Scotland, Google and Expedia.
Since 2013, we have been writing our own travel blog – Double-Barrelled Travel – that has more than 10,000 readers a month and an active community on Instagram and Facebook.
Through our blog, we have worked with huge brands in the travel industry, while getting the opportunity to stay in five star resorts around the world.
These days we run our own copywriting business, Red Platypus, helping small businesses craft their own blogs to make an impact. You can check out our Red Platypus blog here for extra blogging tips.
Here’s the deal – many small businesses want a regular blog on their website, but they lack the time to do it or the funds to pay someone to write it for them.
This is why we decided to create this affordable course – so clients who couldn’t afford to hire us to write their content for them would be able to do it themselves easily and with great effect.
This is us!
What our students say
If you need to learn about blogging for your business, then you absolutely must do this course! Carmen and Dave are excellent teachers, they come across in the videos as being really genuine and down-to-earth, while obviously very highly skilled and experienced in this area. They go through the lessons in an easy to understand format, with action items to ensure you understand the lessons thoroughly. This course is going to be invaluable for me when I write my new blog soon, and I know I'll be referring back to it numerous times as its full of useful content. Its well worth the price, and I highly recommend this to anyone!Adele S.Designer
This course met my expectations completely. I found the bit about SEO considerations particularly helpful. Sometimes it's so easy to get dazzled by all the SEO info out there but this was so clear and simple. In fact, the whole course was clear, simple and logical. Thank you.Susan H.Copywriter
As a blogger of just my travels over the past 20 years, I picked up a lot of tips on writing and laying out my blog to share with other travelers. I have enjoyed your past travel blogs. I have used Google's blogger and you have got me thinking about using WordPress.Richard H.Blogger
A great course. It's very practical and has nicely-paced delivery of content.Chandrika G.Yoga teacher
So, if blogging is so helpful to businesses, why isn’t everyone doing it?
This is because…
most people are doing it in a way that doesn’t make an impact.
Blogging is one of the most powerful internet marketing tools you can use, and best of all – it’s free!
Here’s the deal: blogging won’t work for you unless you can blog strategically.
And we are here to teach you to do just that.
Once you complete our Become a Business Blogging Beast program, it will change the way you think about blogging forever!
You will have a curated community at your fingertips. You will grow your email newsletter list. New opportunities will come knocking. And you will make sales without having to spend money on advertising.
So, what’s included?
Let’s take a look at what you’ll learn in each of the five modules
LEARNING THE BASICS
– Why have a business blog?
– How to define your audience
– Developing your unique tone, voice and style
Understand why you need to have a business blog and how to write to the audience you want to have.
BECOMING A BUSINESS BLOGGING BEAST
– Writing the beginning
– Crafting the middle
– Drafting an ending
Learn simple methods to crafting top-notch blogs. Plus, how to write headlines that get clicks.
POLISHING YOUR POSTS
– Structure and editing
– Processes and advice
There’s no such thing as writer’s block! Learn how to come up with interesting blog ideas, while learning tips for structuring and editing your posts.
GETTING EYEBALLS ON IT
– Nifty tips for SEO
– Implementing a call to action
Forget what you know about SEO. These methods will get the results you deserve on Google. Understand how to craft call to actions that actually work
SMART SOCIAL MEDIA
– Promoting yourself on social media
– Devising a social media strategy
Feel like you’re shouting out on social media but no one is listening? Let us help you devise a social media strategy that works.
Registering for our business blogging course will not only give you access to all five modules, with video tutorials, and worksheets, but you’ll also an array of resources you can continually refer back to as you craft your blogs.
Plus, you will receive:
Lifetime access and free updates to the course
You will ALWAYS have access to your course and whenever we make any changes to the course, we will send you the updated version.
Access to our private community
Joining our course will give you access to our private Facebook group, where you can ask questions and get our feedback – first hand.
So, are you ready to change the way you blog?
You could keep plugging away, doing what you’re doing and not seeing results.
You could download our course, learn how to blog effectively and start to see results.
Think about where you could be in one, two or three months from now… are you ready to get there?
YES, SIGN ME UP.
Let’s do this!
Who is Become a Business Blogging Beast for?
This course is for both bloggers who are starting out and those who’ve been around awhile. If you want to grow your blog – this is where to start.
If you want your own unique community around your blog – a following that is engaged and NOT bought – then our course will help you do this.
If you are a busy business owner and think you don’t have the time to work on your blog, let us prove you wrong with our effective strategies to help you get your blogs our faster. Not only will you be able to write more quickly, your posts will be more interesting.
Who is Become a Business Blogging Beast NOT for?
Those who think they can make thousands from putting in zero effort. Just like with anything, blogging does take effort and becoming a successful blogger doesn’t happen overnight.
People who don’t really want to grow their audience. If your business blog already has more traffic than you can deal with, then this course is probably not for you.
If you haven’t yet built your blog on a platform – such as WordPress or Wix – then build it first and come back to us when you are ready to write.
I’M READY – SIGN ME UP
I WANT TO DO BIG THINGS – SIGN ME UP
If you are ready to renovate your blog and make it shine, and want our course to provide you with the step-by-step system to help you do it, join our Become a Business Blogging Beast course now.