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Three tips for getting your business into the media
Getting your business into the media can be a very exciting thing – especially if it’s for the right reasons! Red Platypus’ The Committed Creative
How to work from home successfully? Get dressed!
How do you work from home successfully to increase your productivity? Full disclosure – picking the brains of smart, creative people so we can learn
The benefits of telephone communication in building client relationships
What are the benefits of telephone communication? The art of conversation is something we should all master – but there’s a daily practice that many
Master the basics in your writing – and then go with the flow
Want to master the basics in your copywriting? By mastering the basics, you can become a pro. Let me show you how with this metaphorical
The real benefits of starting a podcast
At the start of this year, Carmen and I set ourselves the challenge of starting our own podcast, something we have wanted to do for
Why you should write your content before you design your website
A question we frequently encounter at Red Platypus is “what should we get done first – the web copy or the website design?” Our answer
PART TWO – How to write engaging emails that sell
This is the second part of the How to Write Engaging Emails that Sell series. You can check out Part One here. In Part Two,
PART ONE – How to write engaging emails that sell
After receiving a lot of positive feedback on my recent presentation at the Wanneroo Business Association on ‘How to write engaging emails that sell’ I
The importance of business storytelling
BOOM. I’m reading a book about business storytelling this week and it literally has me yelling out passages to David every time something resonates. Which,
Visualising success for your business
Recently my beautiful mastermind coach, Amanda Kendle, suggested we create a journal for visualising success, in which we write down our imagined futures in present
Following your true calling in your career
Sometimes, following your true calling in your career is the only option. When I was in Year 12 of high school, a wave of realisation
Getting out of our comfort zone at the WBA Expo
The office is a thing of the past. Zoom is the new normal. Remote working a new utopia. But some things never change. The ability
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