A question many website owners ask themselves is how much should I be paying for professional Perth copywriting. That answer will depend on the nature of the project, and whether it’s on an hourly basis or a project rate.
So how much should you pay for copywriting in Australia?
The average copywriting rate in Australia is $125 to $250 per hour. You may need to pay $500 to $3000+ per project depending on your requirements.
However, these rates vary from one business to another depending on the following factors:
- The copywriter’s experience
- The copywriter’s background
- The word count
- Your budget
The copywriter’s experience
Experience is essential in copywriting. Experience can heavily influence higher copywriting rates, as with most marketing services.
Companies that hire inexperienced or cheaper copywriters often never get their money’s worth. That’s because they get low-quality content. As such, they may be forced to hire more competent copywriters, which costs them extra money.
The copywriting background
A copywriter’s background significantly affects the overall price. Expertise in search engine optimisation (SEO) or technical fields such as medicine and real estate can increase copywriting rates.
Companies operating in technical fields often pay higher rates for copywriting services than those in less technical areas. Expect to pay more for a copywriter in a specialised field, as it requires certain knowledge and know-how in that industry to achieve the correct tone of voice and language.
The word count
Most projects require between 500 to 2,000 words on average, although some need a lot more. Requiring longer copy needs extra time, effort, and research to produce.
This longer form applies more to projects that require content for a website, rather than headlines for ad copy. A website that needs 10-15 pages of copy written will cost more than a basic 5-page website. The same applies to blog articles – articles with a word count of 1,500 will generally cost more than anything under 1,000 words.
At the end of the day, your budget will determine the copywriter you hire. Whether you opt for a freelancer, contractor, or agency. As with most services in marketing, the more you invest, the higher the quality of work you can expect.
Copywriters who are very experienced and have a proven track record of helping clients will cost more. However, this doesn’t mean you need a highly experienced writer for your project. Analyse your competitors and determine if they have quality content that converts visitors. If they do, investing in a quality copywriter may be the way to go.
Get in touch if you’d like a (free and non-obligatory) detailed quote for your next copywriting project.