Why structure matters for business writing

Everybody knows how to structure a story: beginning, middle and end. That follows a simple pattern found in the natural and fabricated worlds – roots then trunk and branches, foundations then walls and roof. Fiction writers and moviemakers revel in mixing this neat order up, starting near the end like in Pulp Fiction, or flashing […]

The power of storytelling

Every word that we speak or write tells a story. And this power of storytelling can fundamentally grow your business. But most of us don’t consider ourselves to be ‘storytellers’.  That’s strictly for writers. Artists and arty-types. People who have the talent or time to perfect their words and suckle inspiration from the muse. But […]