What not to do when crafting an e-newsletter

So, you’ve finally got some subscribers for your company newsletter. Problem is, you haven’t actually created an e-newsletter before and you have no idea where to begin. It’s important that you give a lot of consideration to what you’re going to put into your e-newsletter, as research shows a great e-newsletter can lead to sales. […]

Why you should be on LinkedIn (and how to make your profile look ace)

The other day I Skyped my dad and he told me he’d deleted his LinkedIn profile. This is how the conversation went down. “What’d you do that for dad?!” “Because they were sending me so many notifications it was getting annoying. So I decided I didn’t want to have a profile anymore.” “You do realise […]