tips

What to do before you publish

My very first day of work as a TV reporter scarred me for life.  I’d landed my big break at Golden West News, a regional television station in Western Australia and was set for a month at the head office to learn the ropes. I was out to impress.  The Editor was a formidable man named John Rudd who was a legend the news industry, the sort of bloke who proves the pen is mightier than the sword. He gave…

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What Savile Row can teach you about social media

In Japansese, the word for suit is ‘Sabiro’ – an echo of ‘Savile Row,’ the most famous street of tailors in the world. Savile Row in London has been hand making ‘bespoke’ suits and military uniforms for more than 300 years. It’s a street of tailoring houses collectively known as ‘The Row,’ a brand that transcends the individual businesses it’s made from. The Row is very, very exclusive and very, very expensive. I should know; I had my wedding suit…

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How to write an engaging blog post

Has your business got a blog? Before you decide that it’s all to hard and you can’t be bothered, consider this – more than 60% of businesses have a blog. Can you afford to be the one that doesn’t? It’s all well and good for us to tell you to write a business blog, but how do you go about creating a post that’s engaging? Blogging – just like anything that’s creative – doesn’t have an exact science but there…

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