marketing

The benefits of giving away advice for free

There’s a great scene in the latest James Bond film Skyfall where the titular hero breaks out a cut-throat razor to shave himself with before taking on the baddies. That is a serious bit of old school kit; something only the most skillful and quite old fashioned gent would tackle the daily chore of shaving with. I found it very appealing and a week later I booked myself in to a London barbers for a cut-throat shave and thoroughly enjoyed…

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The benefits of StumbleUpon

Recently we started using StumbleUpon to promote our travel blog and it’s been so successful that I’m kicking myself that we didn’t do it earlier. In the past four weeks we’ve had three times as much traffic as we did in the four weeks prior. StumbleUpon now brings in most of our blog’s traffic and it’s become quite addictive for that very reason. What is StumbleUpon? StumbleUpon allows users to search web content via categories such as travel, marketing, camping,…

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5 inspirational video campaigns

Need a bit of a pick-me-up? Running out of marketing ideas? Then you’ve come to the right page – we’ve put together a list of 5 inspirational video campaigns that have been hugely successful online. You might not have the budgets these films did but they’ll still inspire you to create amazing content for your business – they did for us. 5 inspirational video campaigns WestJet Airlines Christmas Miracle Last year WestJet (an airline we’d previously never heard of) had…

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Why video is king

Way back in 1895 a silent black and white film screened in France is said to have absolutely terrified its audience. L’arrivée d’un train en gare de La Ciotat showed a train chugging into a station, moving toward the camera. But according to urban legend many people were convinced the train was about to mow them down and fled the theatre! Video today Times have changed dramatically since then and now HD video is increasingly being used online to pull in…

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