Do you own a craft, travel, food, fashion, fitness, beauty, decor, children or weddings business? Then you should be on Pinterest.
Because Pinterest lends itself to photography and your company is the type of business that is best showcased in this manner.
What is Pinterest?
Remember when you were at school and you used to create collages, cutting out images from magazines and posting them into your scrapbook? Well, Pinterest is essentially a virtual version of this.
Compared to other social media websites, Pinterest has advantages. For example, there’s no EdgeRank like there is on Facebook, so there’s nothing limiting what your followers see.
And unlike Twitter you can describe your pins in many more words that 140 characters.
You also get the chance to categorise your content on different boards, targeting different customer demographics clearly.
The benefits of Pinterest
One of the clear benefits of Pinterest is that it can direct traffic back to your website, giving you a broader customer base.
For example, the travel blog yTravel gets 120,000 unique visitors each month directed from Pinterest alone.
And if this isn’t enough to convince you to open a Pinterest account, here’s another staggering figure – in February 2012, Pinterest drove more referral traffic to websites than Google+, YouTube and LinkedIn combined. (Source: Shareaholic.)
Pinterest also gives you a chance to show off your best products and services. Think back to when you’ve been to a job interview and brought a portfolio of your work along. Pinterest gives you the opportunity to display this portfolio in a virtual form to a much greater audience than your interviewers.
Pinterest also gives you a chance to conduct your own market research. You can track how many of your pins are repinned, helping you to understand your audience’s interests, marketability and popularity.
How to set up your Pinterest business account
Make sure you sign up for a business account when you join Pinterest because this way you’ll have the option to look at your Pinterest analytics, which you won’t get if you sign up for a personal account.
You can set up your account by following this link http://business.pinterest.com/.
Firstly verify your website and then edit your profile, adding a profile picture / company logo which should be 160 x 160 pixels.
How to create your boards
Before you make your Pinterest page open to the public, ensure it’s ready to impress. Build up at least 10 boards that have at least 10 pins on each of them. This way, when people land on your Pinterest page they’ll be impressed by what they see and they’ll follow you.
To make sure your boards are private until you’re ready to display them, program your settings to ‘secret boards’.
It’s best to start with pins that are original and aren’t just re-pinned from elsewhere, so that you’re offering something unique to your followers.
Don’t pin solely your own work – like with all social media, it’s best if you share other published information that your followers will find interesting and helpful. As a general rule, I pin about 2-3 pins of my own content per 10 pins.
When you create a pin, you have the chance to add a description. Make sure you do, and that you write detailed information about the pin, using keywords. Put a #hashtag in front of your keywords, like with other social media platforms. This will make it easier for your pins to be found.
Once your Pinterest page is ready to be promoted, you’ll want to build your Pinterest traffic. The best way to do this is to interact with other Pinterest users and if they like you enough they’ll start following your pins.
You can interact by re-pinning pins (not too many though – remember unique content is key), liking other people’s pins, commenting on pins and mentioning other pinners with the @ symbol when you find something you think will be useful to them.
You can also follow other pinners which will give them a chance to notice you. Don’t follow everyone back who follows you though, otherwise your homepage display of pins might become too cluttered.
Remember that for a Pinterest board to be successful, you need to pin regularly to give it fresh content and keep it active.
However, make sure you’re not obsessive about it because if you pin lots of content at once, you might flood your follower’s feeds, encouraging them to unfollow you.
And as a final tip – even though you’re a business, it helps to be personal with your content because your followers want to see the face behind your company.