Business tips

How to ensure professionalism in the travel blogging world

I’m at TBEX – one of the largest travel blogging conferences in the world – and this year the main theme of the event in Cancun, Mexico is ‘professionalism.’ I settle back into my seat and smile. ‘This should be good,’ I think and smile. Tell people that you blog professionally and you often get raised eyebrows that either mean ‘that’s a job?’ or ‘you can’t be serious, my aunty blogs about cupcakes, that’s not a job.’ Rewind the tape…

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How to create a media kit that rocks

It’s that time of the year again – many travel blogging conferences are fast approaching and bloggers are preparing to woo tourism boards and travel companies into working with them. There’s BlogHer in Silicon Valley next week, TBEX Europe in Athens in October, and PTBA in Sri Lanka in November. There’s also a bunch more… really too many to list. Personally, we’re going to TBEX Cancun next month in Mexico, so we’re frantically getting more business cards printed before we…

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The benefits of giving away advice for free

There’s a great scene in the latest James Bond film Skyfall where the titular hero breaks out a cut-throat razor to shave himself with before taking on the baddies. That is a serious bit of old school kit; something only the most skillful and quite old fashioned gent would tackle the daily chore of shaving with. I found it very appealing and a week later I booked myself in to a London barbers for a cut-throat shave and thoroughly enjoyed…

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5 inspirational video campaigns

Need a bit of a pick-me-up? Running out of marketing ideas? Then you’ve come to the right page – we’ve put together a list of 5 inspirational video campaigns that have been hugely successful online. You might not have the budgets these films did but they’ll still inspire you to create amazing content for your business – they did for us. 5 inspirational video campaigns WestJet Airlines Christmas Miracle Last year WestJet (an airline we’d previously never heard of) had…

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Some of the best social media analysis tools

Google Analytics is the king of website analytics but what about analysing your social media platforms? What social media analysis tools should you use for that? We use a number of analytical tools in our day-to-day business and making sure you’re keeping abreast of these figures will ensure you use your social media to its best potential. To help you out we’ve created a list of the top two social media analysis tools we use for Twitter, Facebook, Instagram and Pinterest. Facebook…

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How to build blog traffic

You’ve just started a blog and like with this one, which has only been going for two months, you really want to build blog traffic. It’s easier said than done, that’s for sure! To comfort yourself, keep in mind that building up a strong following of loyal readers takes time and there’s no overnight solution (although wouldn’t that be amazing if there was?!) Keep plugging away and working hard and over time you will see that readership grow. To make…

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